With over 15 years of experience in the industry, Alphashades had established itself as a reputable business serving both residential and commercial customers. Their customer base extended from the Greater Toronto Area (GTA) and surrounding areas such as Hamilton and Kitchener, all the way to Windsor and even reaching customers in the United States. At Alphashades, their mission was to deliver premium quality blinds, shades, and shutters at reasonable prices, ensuring customer satisfaction was their top priority.
When it came to the website design for Alphashades.ca, I wanted to create a digital experience that embodied the essence of trust, authority, reliability, while also incorporating a sense of fun and modernity. To achieve this, I strategically employed bold colors throughout the website, with yellow as the primary color. Yellow symbolizes energy, positivity, and confidence, evoking a sense of trust and reliability in visitors. The website's imagery played a crucial role in reinforcing the brand's values. I carefully selected images that conveyed trust, authority, and reliability, while also infusing a touch of modernity and fun. By utilizing visuals that showcased high-quality blinds, shades, and shutters, I aimed to instill confidence in potential customers about the premium products offered by Alphashades.